"Six albums in and these North Country London transplants continue to dazzle with their beautifully produced grown-up songs. Ian Pakes and Brent Thorley are free of bombast, bravura and rock star arrogance; their music is effortlessly timeless, poetic and assured.
'Your Cool Reactions' opens Big Ask, a song suite centred around love, one which carries the subtle music interplay and lyrical smarts of 10cc. The album proceeds through the folkish questioning of 'We Will Meet Again', almost charting a similar path to private press 60's legends Forever Amber's The Love Cycle. Indeed, 'Happiness On A String' even adds a splash of psychedelia.
This fine album's predominant strain, however, is the kind of gentle progressive moves that a number of singer-songwriters inhabited in 1971. Lovers of finely crafted intelligent pop will adore this and are also advised to snap up the band's back catalogue if they are yet to do so". ★ ★ ★ ★
Jon 'Mojo' Mills, Shindig! Magazine
"Dreamily and at times in a soulful slinking mood, echoes of Labi Siffre, Roger Bunn, John Compton, Bacharach, Jimmy Campbell and Fleetwood Mac permeate this comfortably light songbook of well-crafted, instantly memorable tunes.
The Lancashire Hustlers once again, like a northern England Everly Brothers, harmoniously and with a real sense of melody read the tea leaves to create a cherished collection of lovelorn malady and magic."
Dominic Valvona, Monolith Cocktail
"Memorable songs which settle in the brain...a fine album of inventive pop music"
Andrew Young, Terrascope
"...gorgeous folk/psych/prog pop, which had me buying their entire catalogue on Bandcamp to make amends for sleeping on them for nearly a decade. There’s tons of information coded into their deceptively simple songs, from Badfinger’s power pop to Emitt Rhodes’ baroque soft rock and Hollies harmonies. They sound exceedingly British, that perhaps is most charming to an anglophiliac American."
Fast 'n' Bulbous
Bob Osborne, Aural Delights
"...wonderful...a brilliant album"
Mick Capewell, White Cliffs Radio
A superb album to soundtrack the summer sunshine, full of earworms. Any song that namechecks Peter Tork can't be bad. An ideal antidote to the manufactured pap, sorry pop, that prevails these days. Paul Harman